SEO has come a long way since the early days of the web. Back then, it was all about stuffing as many keywords as possible into a page.

But today, the game has changed. Google has become smarter, and it's no longer just about the keyword. It's about demonstrating your expertise and authority on a topic. This is where the concept of Topical Authority SEO comes into play. 🎯

If you're more of a visual learner, you can watch this video instead. Now, let's dive in! 🚀

What is Topical Authority SEO?

Topical Authority SEO is about demonstrating your expertise on a topic by covering not just the main topic but also related topics. This is what Google expects from an expert. If you want to rank well in Google, you need to have what Google calls E-A-T: Expertise, Authority, and Trust.

• Expertise and Authority are all about knowledge. They overlap in many areas.
• Trust is about your domain name and your website. Having SSL, a privacy policy, a contact page can really help. In other words, don't look spammy.

How to Achieve Topical Authority SEO?

The first step in your SEO campaign is figuring out all the topics you need to cover to become an expert, at least in Google's eyes. Do this properly, and you can rank like a boss. But how do you do this? This is where the tool WriterZen comes into play.

WriterZen is a tool that helps you quickly and easily create a topical map. It identifies all the topics related to your main topic, organizes them by relevancy, and provides you with a list of topics you need to cover in your SEO campaign.

Here's how you can use WriterZen to achieve Topical Authority SEO:

1. Open up the Topic Discovery tool in WriterZen.
2. Type in your root keyword. For example, if you're starting a blog about intermittent fasting, your root keyword would be "intermittent fasting".
3. Choose your location and language and hit search.

WriterZen will then identify all the topics related to your root keyword, organized by relevancy. You can order these by search volume and set the relevancy to wide or close, depending on whether you want to broaden your scope or narrow it.

Creating a Topic Map with WriterZen

Creating a topic map for your SEO campaign can be a time-consuming process. But WriterZen makes it easy. It does all the work for you in just seconds. All you need to do is click a button, and it's done. You can then export your topic map with another click, and you're ready to go.

You can also manually pick out the topics you want to add to your topic map. Clicking on "show ideas" shows you the topic results for a topic. You'll see the top-ranking headlines and their relevancy. You can quickly decide whether this is a topic you want to cover.

Conclusion

Topical Authority SEO is the difference between top rankings that last and failure. And as you've just seen, WriterZen gives you the topic map for any subject in just one click. Now that you have your topic map, you're ready for keyword research.